Coke consolidating what is absolute dating
It is still too early to know whether a deal could be in the works, but Mondelez is seen as a potential player one way or another.Earlier this year, it tried to buy rival Hershey, a plan shot down by Hershey leadership.Those three, among others, are taking the steps they think could help keep them independent, including reducing costs and investing in smaller, fast-growing pockets of the food industry.Mondelez International found itself in the spotlight this month after the Swiss magazine Bilanz reported that Kraft Heinz, as the combined company is called, wanted to buy it.I came away with a different view of Coupa, the company, and will share my perspective, as well as some of the announcements that were made this week in another article.
That's stepping up cost-cutting in the industry as potential targets try to fend off the duo's advances.
The company needs to be bigger than our core brand." E. Schultz is the Chicago Bureau Chief at Advertising Age and covers beverage, automotive and sports marketing.
He is a former reporter for Mc Clatchy newspapers, including the Fresno Bee, where he covered business and state government and politics, and the Island Packet in South Carolina. Neal National Business Journalism Award for best range of work by a single author and a 2011 Best in Business award for a feature story from the Society of American Business Editors and Writers. Schultz has an economics degree from Xavier University and a masters in journalism from Northwestern University.
The chief growth officer role will be filled by Francisco Crespo, a 28-year company veteran who currently serves as president of Coke's Mexico business unit. de Quinto, 58, assumed the top marketing job on Jan.
1, 2015, following 14 years leading Coca-Cola's Iberia business unit, which covers Spain and Portugal.